Campaigns: Nestlé Pure Life
Drinking water can be exciting!
Children, Hydration & Fun
Nestlé Pure Life puts a lot of emphasis on children's health and believes that raising healthy and happy children is the only way to a brighter future. Nestlé Pure Life is committed to promoting healthy choices, and one of the essential healthy choices that it advocates is healthy hydration. With the popularity of carbonated and sweetened drinks, children usually resist drinking water.
https://www.instagram.com/p/B8...
With what was mentioned above, Nestlé Pure Life asked for a campaign centered around children and healthy hydration. Since we wanted to engage with the audience as much as possible, an Instagram campaign was proposed. The campaign was targeted towards parents concerned about their children's health, and it was designed to help them get their children excited about drinking water.
The campaign had two phases. In the first phase, fun and simple ways of drinking water (such as creative straws) were introduced. And in the second phase, some practical methods were presented to make drinking water a lasting habit.
https://www.instagram.com/p/B8...
https://www.instagram.com/p/B8...
Influencers had a key part in executing this campaign. A creative solution for each influencer was designed to increase engagement.
https://www.instagram.com/p/B8...
https://www.instagram.com/p/B8...
As a copywriter, I led the brainstorming sessions and translated those vague creative ideas into compelling and clear words and presentable proposals. I also made the materials that we sent to the influencers.
How to have fun in the pandemic!
Heroes at Home
The pandemic came as a shock to all of us and it heavily affected our routines. We had to come up with new ways of doing things and this new way of life had an impact on children as well. During the quarantine, maintaining mental health became essential. Centered around children and Nestlé Pure Life, the "Heroes at Home" campaign was created to help parents take care of their children's mental health by entertaining them with fun and healthy activities. The idea behind "Heroes at Home" is that staying at home during these stressful times is a heroic act as it prevents the virus to spread more.
https://www.instagram.com/p/B_...
https://www.instagram.com/p/B_...
In this campaign, we created a number of games and other interesting activities with Nestlé Pure Life's bottles and bottle caps so that parents can entertain their children and themselves at home.
https://www.instagram.com/p/CA...
As a copywriter, my job was to express Nestlé Pure Life's vision with powerful words and frame it in a convincing manner. I was also responsible for coming up with the creative activities.
https://www.instagram.com/p/CA...
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